Bold white text on a black background spelling 'Authority'.

OVERVIEW

Auther is a clothing project I began in 2022 with a focus on creating simple, timeless garments that utilize premium materials and expert craftsmanship. The brand aims to deliver elevated essentials for those who appreciate the details.

SERVICES

Art Direction

Visual Identity

Product Design

CREDITS

Photography: Max Held & Mike Stockwell

Models: see images 

Typeface: Made Avenue

Beige baseball cap with a large white letter 'A' embroidered on the front.
A beige baseball cap with a curved brim and metal eyelets, against a plain white background.
Gray baseball cap with adjustable strap and the word 'Auther' embroidered on the back.
Four colored rectangles arranged in a grid with black borders.

ART DIRECTION

The imagery and colors of the brand enforce the classical and contemporary aesthetics introduced by the logotype and logomark. Photoshoot locations were chosen with color at the center, leaning into the earthy color palette found throughout the brand. Post production was focused on ensuring consistency across visuals; a brightly-lit environment, a splash of haziness, and a touch of grain are at the core of the visual composition. This combination of effects helps convey a calm, dream-like aesthetic while still maintaining a clean image. 

A young man wearing a beige baseball cap with stars and the word 'Author' embroidered on it, sunglasses, a white shirt, and a large necklace with a pendant, looking to his left against a white textured wall.
Young man with shoulder-length dreadlocks wearing a black cap with
A young man with curly dark hair wearing a white baseball cap with 'Author' embroidered on it, a black t-shirt with 'Author' written on it, a silver chain necklace with a dog tag, standing in front of a textured white wall.
A person with dreadlocks wearing a black and gray trucker hat with the word 'Authen' and a small star on it, and a white t-shirt with the same wording, standing against a textured white wall, looking downward.
Two people walking up a staircase, wearing casual clothes with designer prints on the back of their t-shirts, surrounded by potted plants and flowers.
Young man with dreadlocks wearing a black cap, beige t-shirt, and black pants sitting on a staircase railing against a textured white wall with the word 'Auther' in large letters at the top.
Three young men on an escalator at a shopping mall, dressed in casual clothing and wearing sunglasses and jewelry, with a roof structure overhead
Black text on a white background reading 'success'.

VISUAL IDENTITY

The visual identity is designed to explore the contrast between organic and geometric elements. The typeface for the logotype was chosen to evoke contrasting, yet complementary feelings of classical and contemporary aesthetics. The serif letters introduce a degree of elegance, while the bold lines of the characters create a sense of modernism. The four-point star as the logomark was chosen for its simplicity and geometric essence, qualities that are consistently within the brand's design ethos.

Four young men on outdoor stairs, two sitting on either side and one walking down the center, with potted flowers along the railing.
A young man with dark curly hair wearing black sunglasses, a white t-shirt, silver jewelry, and a bracelet, standing near potted pink flowers on a balcony with a ceiling fan and railing in the background.
A young man with curly hair, wearing sunglasses, a black t-shirt with the word 'AUTHENTIC' on it, and light blue jeans, stands on a staircase surrounded by potted plants with purple flowers.
A young man with dreadlocks, wearing bracelets, rings, and a white t-shirt, sits on a staircase next to large potted plants with pink flowers, holding his head with his hand and appearing contemplative.
Person sitting on a chair, wearing white sneakers, white pants, and a beige patterned shirt, using a smartphone.
A man sitting on a stool outdoors against a beige siding wall, wearing a patterned beige and white T-shirt, white pants, and white sneakers, with a smartwatch on his wrist and a necklace.
A young man with dark skin, a beard, and wearing jewelry, including earrings, a ring, a pearl necklace, a nose ring, and a watch, is sitting and looking at his smartphone. He is dressed in a patterned beige and white t-shirt and white pants, with a background of horizontal wooden panels.
Diagram of a T-shirt design with measurements, showing front and back views. The front has the word 'Author' with a small red flourish, while the back features an image of a coastal town scene framed in blue.
A technical diagram of a T-shirt with labeled measurements for width, length, sleeve length, and neck opening, alongside a sizing chart listing measurements in inches and centimeters for small to x-large sizes.

Product DESIGN

Garments were designed with a relaxed fit in mind. Measurements were taken of some of my favorite tees from my personal closet as a baseline. These measurements were then analyzed, deciding the best aspects of each garment. Finally, the measurements were combined and adjusted to work together to form one cohesive unit with the ideal fit.

Close-up of a person wearing a pearl necklace and a patterned white top, with trees in the background.
A man with braided hair and tattoos on his neck, wearing a pearl necklace and a patterned cream-colored top, is photographed in profile against a leafy green background with the word 'Auther' written at the top.
A person with dark skin, short hair, and a goatee, wearing a patterned shirt, pearl necklace, earrings, and a watch, standing outdoors with a green leafy tree in the background.