OVERVIEW
Cap Zero is a startup focused on creating a water filtration device specifically for disposable water bottles. It offers a reusable filtered cap that removes microplastics from drinking water. The company's product is designed for consumers interested in sustainability and clean water solutions.
SERVICES
Visual Identity
SOFTWARE
Adobe Illustrator
Adobe Photoshop
PROJECT GOALS
The first step in any project is to sit down with the client and gain a deep understanding of what they are trying to achieve. After several phone calls and a few emails back and forth, the client and I landed on three main objectives for the visual identity. These objectives will shape the rest of the visual identity design process.
BRAND TRAITS
The next step in the design process involved identifying and documenting notable brand traits. This was achieved by carefully reviewing client materials, such as their pitch deck, and noting key words and ideas that stood out. Understanding the core concepts and terms that define a company is essential for establishing its visual identity, as the primary purpose of this identity is to capture and convey the brand's essence. The following are the words that exemplify the brand:
COMPETITOR ANALYSIS
After documenting the written descriptors, the next step is to analyze the visual identities of other companies in the water filtration market. Ensuring Cap Zero’s brand identity aligns with this space will help consumers recognize and understand what Cap Zero has to offer. This comparative analysis is crucial for positioning Cap Zero effectively within the industry and making its unique value proposition clear to potential customers.
COLOR PALETTE
The final touch on the visual identity was developing a color palette for Cap Zero. This diverse range of colors will not only help better express the brand’s essence but also ensure compatibility, providing satisfactory contrast and legibility in any format and environment. This thoughtful selection of colors is essential for maintaining a cohesive and visually appealing brand presence across various media and settings.